serving as the creative director and designer for this collaboration project, the overall goal was to create an ad for the company liquid death that shined a light on and encourages sober driving for the the target audience of young adults 18-25. in a way that aligns with the brands overall edgy, social camouflage, punchy, and surprising tone.
Created by me these are air fresheners and information cards. The info cards are made of seed paper to be thrown away or kept and are biodegradable. The car freshener is the "new car" smell because if you're driving it might as well be in a new car.
These cans and shirt designs were created by designer with my vision of edgy skull nuns, with wheels as halos tying in the aspect of cars and driving.
The reasoning behind my vision and ad creation for this project was that we see nuns as people who do no wrong, so using a nun as a visual
example of how we can drink and we can drive was ideal. the target audience being young adults 18-25. The shirt adds another layer, allowing others to get the message outside by seeing the wearer. We see liquid death as a way to have all the fun and still be in control of your body. All in all, “Drink like a Sinner, Drive like a Saint” embodies the Liquid Death brand while spreading the sober driving message to all.
example of how we can drink and we can drive was ideal. the target audience being young adults 18-25. The shirt adds another layer, allowing others to get the message outside by seeing the wearer. We see liquid death as a way to have all the fun and still be in control of your body. All in all, “Drink like a Sinner, Drive like a Saint” embodies the Liquid Death brand while spreading the sober driving message to all.