IM Fell English was chosen as a font for two reasons. The type conveys the elegance with a slight distress that mirror the overall brand, and it is a google font. Meant to be used by anyone like non designers for things such as social media posts.
The Menu and its items take on a very structured role in the brand, showing a wide list of named food and drink options that are macabre inspired, along with brandmark visuals.
This social media pack is a template for the brands social media worker to be able to create Instagram posts that align with the brand directly.
The signage for this brand extends its energy to the outside world. The raven, a staple of the creepy aesthetic perches atop a black vined bar with glowing text that is mirrored on both sides